TURN FANS INTO CLIENTS Campaigns & Funnels
Express your brand
We help you create great content that not only tells your market what you do, but who you are.
And why they would benefit from working with you.
We can help you position your company as a thought leader, make some noise around a product launch, or excite your audience into taking action – or even all three at the same time.
What we do
Depending on what you need and what you have in-house we can offer an end-to-end campaign creation and execution service, or you can hire us to help out in just one or two of the following areas:
Creation always begins with setting objectives, so we can start here to help you align your marketing and lead generation activity with your business plan and understand what success looks like.
If you need us to, we can work with your leadership and sales team to define your offer, positioning, audience, and strategy for filling your sales pipeline with properly qualified leads.
And we can build a comprehensive marketing plan that sets targets for the important metrics at all stages of the campaign process, from cost per click to cost per lead to lifetime customer value.
We mine the brains of your internal subject matter experts to uncover content that’s going to be new, interesting, thought-provoking, educational, or even controversial for your market.
Our creators can write, design, and develop in almost all types of media to turn your content ideas into blogs, articles, white papers, research reports, guides, infographics, websites, case studies, videos, events, webinars, podcasts, social media posts, sales letters, landing pages, e-books, real books, direct mail … or whatever is needed.
Working with your internal marketing and business development people we can help you leverage your content by running digital, email and social marketing campaigns. The general idea is to get organic or paid traffic into your content-driven funnel. Prospects are then brain fed until they pop out the other end as marketing qualified leads for your Business Development Team to follow up.
To accomplish this we use a combination of your prospect data, your website, landing pages, email marketing, social media, webinars, and events alongside CRM and marketing tools like Salesforce, Zoho, Hubspot, MailChimp, or whatever you use in-house.
Our creators
Our lead writer and consultant, Gareth Willis, has spent 25 years building marketing strategies, creating content, and running lead generation campaigns for companies in the contact centre and CX space.
These include technology and SaaS vendors, BPOs and other outsourcers, recruitment agencies, and even awards programmes.
Where specific expertise or knowledge is required we have a talented pool of writers, designers, creators, and technical people on staff or in our worldwide network to conjure up something brilliant in almost any medium.