TURN FANS INTO CLIENTS Lead Generation
Leverage your content
Working with your internal marketing and business development people we can help you leverage your content by running digital, email and social marketing campaigns.
The general idea is to drive organic or paid traffic to your content, and capture leads into your funnel. Prospects are then brain fed until they pop out the other end as marketing qualified leads for your Business Development Team to follow up.
What we do
Our job is to generate qualified leads for your sales funnel that you can turn into new business. We do that by:
- Driving organic or paid traffic to your thought-leadership content, including Facebook, LinkedIn and Google ads,
- Lead capture campaigns using ‘lead magnet’ content and landing pages,
- Content-drive email marketing campaigns that position you with your audience,
- Email sequences that convert prospects into fans and then clients,
- Social media marketing and ‘social selling’ including LinkedIn prospecting,
- Marketing automation and campaign management using tools like Salesforce, Zoho, Hubspot, MailChimp …